We made Formula Lab's dashboard click on the first try.

A complete, multi-page onboarding flow for Formula Lab's internal dashboard — built to walk every new user from signup to their first real win.

Multi-page

Guided onboarding flow

Signup → Active

End-to-end journey

Lower

First-run drop-off

The problem

Formula Lab had a capable dashboard, but new users hit friction before they ever saw the payoff.

Onboarding was scattered, so people stalled and left before activating — the quickest way to lose retention you haven't earned yet.

What we built

✓A structured, multi-page onboarding flow that moves users from signup to their first real action.
✓Each step does one job, in plain language, with no dead ends.
✓Visible progress, so users always know how far they are from done.
✓Designed and developed end to end — UX, UI, and front-end.

The impact

What changed after launch.

Result 01

Users finish onboarding instead of bailing halfway through setup.

Result 02

The product makes a strong first impression — complexity hidden, value up front.

Result 03

A first run that feels simple, even though the product underneath isn't.

More work

Global Services

Website & Conversion

With Hub

Brand & Marketing

Let's build something

Tell us what you're building. We'll tell you how we'd approach it — no commitment required.