The offer is strong. The pages are not found.
Crawl, markup and internal links are stalling ranking regardless of the product.
SEO, AEO & search engineering
Be discoverable wherever people ask questions.
Technical SEO, content architecture and AI-search optimisation built into the systems that publish your content—not added after launch.
This is a supporting capability of Web & Digital Experience, used when a site needs to be found, cited and understood, not only launched.
Fit
When this service is the right move.
AI search cites someone else
Content exists, but it is not structured so answer engines can lift a clear explanation.
A redesign is about to spend search equity
URLs, redirects and canonicals have not been planned, so launch could reset visibility by accident.
Scope
Problems on one side. Responsibility on the other.
Failure modes
Where visibility is lost.
- 01
Pages are slow, poorly marked up or weakly interlinked, so crawl and ranking stall regardless of the offer.
- 02
Metadata, headings and schema do not describe the page the way people and AI systems query it.
- 03
Content is unstructured, so answer engines cannot lift a clear, citable explanation.
- 04
A redesign ships without URL, redirect and index planning, and search equity is spent by accident.
Work
What the engagement covers.
- 01
Technical SEO audit and a sequenced fix list
- 02
Metadata, heading and internal-link architecture
- 03
Schema and structured data where it clarifies the page
- 04
Content structure for search and AI retrieval
- 05
Core Web Vitals and indexation checks
- 06
Redirect and canonical planning for launches or migrations
Engagement
How the engagement works
01
Audit
Technical SEO, page structure, metadata, schema, internal links and content gaps are reviewed against how people and AI systems search.
02
Map
Priority pages, queries and AEO targets are defined, including how answer engines read and cite the site.
03
Implement
On-page structure, schema, internal links and technical fixes ship in a sequence that preserves existing indexation.
04
Measure
Indexing, visibility and conversion signals are verified so the next round of work has a baseline.
Engagement
Representative engagement
Work starts with a technical audit of markup, structure, performance and indexation, then a sequenced fix list. Rankings are not promised; the engagement is the surface search systems can actually use.
FAQ
Common questions.
What is AEO and why does it matter?
Answer-engine optimisation focuses on how AI-powered search tools read, summarise and cite your content. Clear structure, accurate metadata and authoritative pages help those systems use your material instead of a competitor's.
Will SEO work hurt existing rankings during a redesign?
Not when planned correctly. We map URLs, redirects, canonicals and metadata before launch so search equity is preserved while pages improve.
Search should be designed into the site, not bolted on after launch.
Build the technical surface that Google and AI systems can actually use.
Discuss SEO & AEO